We are proud to announce that that out of hundreds of applicants, qwell was chosen as one of the finalists of The Nutrition Greenhouse programme.The programme is part of PepsiCo’s commitment to open innovation and to collaborating with the food and beverage changemakers of the future.
PepsiCo announced the finalists emerging nutrition, health and wellness brands that will join its first collaborative incubator programme in Europe. Designed to support nutrition food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers each of the eight participating companies partnering with PepsiCo experts to accelerate the growth of their business.
“With qwell we feel we have identified a new opportunity in the beverage category and introduced a product that is genuinely exciting. The use of collagen in beauty and personal care products is well-established, but to combine it with vitamins and mineral water takes it firmly into the ever-growing health and wellness space. We fundamentally believe in the science behind our products, and want to use our place in PepsiCo’s Nutrition Greenhouse class of 2018 to expand our consumer base and test new product initiatives.” commented the Managing Directors of qwell.